Identity used on all press material for Levi Strauss Nordic. The profile reflects the company's longevity with denim and customization for personal needs, mixed with a clean visual languange referencing the scandinavian lifestyle. The "needle and thread"-typography was specially designed for the client to underline the authenticity and craftmanship of every pair of Levi Strauss jeans. For an added exclusive feel, The Levi's logo is applied using print foil on each postal element to contrast the smooth paper finish and detailed print.
Design: Miriam Skovholt Mortensen
Project executed while working at Bleed